Women’s Entrepreneurship Day

Women’s Entrepreneurship Day Organisation is a Volunteer run organization.
Each region and area is led by a local Ambassador.
We invite you to become an Ambassador for your region/area.
Use the Contact Form to register your interest.
Current Australian WEDO and Women In Tech* Ambassadors below.


*Women in Tech are a separate organisation and co-sponsors of the Tech Pitch Event

Theme Rains
Synthesis Organics
WEDO Australian Ambassador


As Australian Ambassador for Women’s Entrepreneurship Day celebrated at the United Nations and Worldwide on November 19th, Theme is raising awareness for the empowerment and support of women entrepreneurs throughout the world.

When we work together and women are elevated financially, communities, states, and countries prosper, building a global blueprint to alleviate and eradicate poverty.

With 20 years experience in the Healing Arts across 5 continents, Theme Rains has an established reputation in the global wellness industry. Her Certified Organic skincare formulas have won International awards, garnered industry recognition and social proof, and the treatments she creates are offered in some of the world’s best wellness properties. She is elevating the skin care industry by driving a new paradigm that offers a system of products, experiences and education that optimise greater physical, emotional, psychological and spiritual health.

As CEO and Formulator for the company she founded, Synthesis Organics, Theme is responsible for the sustainable, ethical sourcing of raw ingredients globally, research + development, company lab and formulation, stringent certification, distribution, marketing and education. She also runs wellness and transformational retreats, formulates white label retail products, designs spa treatments, and is a featured speaker at symposiums with other industry leaders. www.synthesisorganics.com

Serina Bird
The Joyful Frugalista
WEDO Canberra Ambassador

Serina serves as the Canberra Ambassador of Women’s Entrepreneurship Day and is passionate about educating and facilitating women to live independently.

A former diplomat, Serina is the author of The Joyful Frugalista and host of The Joyful Frugalista podcast.
Her podcast has been recommended by New Idea and MLC and features interviews with top financial and other influencers from Australia and overseas.  Serina runs courses on building abundance and offers one on one business coaching.

Serina is a well-known media identity, with her appearances including on Studio 10Today Extra, Sunrise, Your Money LiveMums at the Table, ABC Radio National, and radio programs around the country.  She has also been featured in The Canberra Times, The Star (Canada)Money Magazine, the Sydney Morning Herald (and other Fairfax publications)Sun Herald, Woman’s Day, New Idea, That’s Life, Kidspot, The Reader’s Digest, Daily Mail and Body & Soul (Sydney Morning Herald)news.com.au and The Australian Financial Review.

As the founder of The Joyful Business Club, Serina is committed to helping women shine in their businesses.  Also passionate about sustainable fashion, Serina is the founder of the second-hand clothing website, The Joyful Fashionista.  Serina has been awarded grant funding through YWCA Canberra and the Canberra Innovation Network to develop The Joyful Fashionista.

Serina is a passionate advocate for women and currently serves as Vice President of Zonta Club Canberra Breakfast and concurrently as Director of Public Relations and Communications.

Rachel Ferguson
WEDO Perth Ambassador

Rachael Ferguson is an international award-winning entrepreneur, podiatrist, author and CEO of Australian footcare company SynxBody.

After landing a deal with Andrew Banks on the TV show Shark Tank in 2015, Rachael has rapidly grown the company, creating a wide range of footcare products available nationally in Chemist Warehouse and selected pharmacies in Australia and New Zealand, and international presence in the USA.

Rachael regularly speaks at seminars and in the media about common podiatry conditions, general health and entrepreneurship topics. She has also published a wide range of blogs and videos on common podiatry issues and is also an ambassador for Women’s Entrepreneurship Day (WED) which is a non-for-profit organisation to empower, support and celebrate women in business.

Passionate about health, wellness and business, Rachael is on a mission to inspire, educate others and share her business knowledge through her podcast BodyTalk.

Caroline Kennedy
Caroline Kennedy Executive Coaching
WEDO Melbourne Ambassador


Caroline Kennedy, an international award-winning CEO, led multinational companies, with annual revenues up to $250 million. Kennedy is a leadership and management specialist with over 25 years of experience under her belt; her work was acknowledged twice by the Telstra Business Women’s Awards and most recently recognised by the prestigious International STEVIE® Awards as Mentor/Coach of the Year & Woman of the Year’ 2021.

Caroline coaches some of Australia’s top executives; she’s supported CEOs and MDs to intensify their influence and impact – no matter how successful they already are. Caroline’s methods are neuroscience based to achieve rapid development and growth.

A sought-after speaker and an advocate for emotionally intelligent leadership, Kennedy authored Lead Beyond 2030, the 9 Skills You Need to Intensify Your Leadership Impact.

Peace Mitchell
The Women’s Business School
Women in Tech Australia Ambassador


Peace Mitchell is the Australian Ambassador of Women in Tech and co-founder of The Women’s Business School & AusMumpreneur. She is an international keynote speaker, TEDx speaker, best-selling author, host of Women will change the World TV, and Forbes.com business expert.

Peace is passionate about supporting women to reach their full potential. She has helped thousands of women achieve their dream of running a successful and profitable business and believes that investing in women in entrepreneurship is the best way to change the world.

Peace Mitchell co-founded AusMumpreneur in 2009 creating Australia’s #1 community for mums in business and co-founded The Women’s Business School in 2016 to provide entrepreneurial education for women globally. Together with her business partner Katy Garner, she has brought together a community of over 50,000 women in business from around the world.

Today, her commitment is stronger than ever, to invest in the power of women to change the world.